Introducing Freshness Fine Foods – handmade goodness!

earth2 (1 of 1)The April Vegan Box is on it’s way to you!earth3 (1 of 1)

This is always the most exciting time of the month for us,and we can’t wait for you to discover the wonderful goodies inside…… including the scrumptious Earth Bar, from Freshness Fine Foods! A chewy, nutty, handmade muesli bar full of oats, chia, almonds and blueberries!

We’re loving everything about Freshness Fine Foods, from humble beginnings in the kitchen, to being stocked in over 120 health food shops/cafes and employing over 20 staff!

We caught up with Vanessa (owner & founder) to find out a bit more about this wonderful business….


How long have you been making delicious muesli bars for? and how did Freshness Fine Foods come about?

I’ve been making bars for the last six years, but started off by making muffins and breads for the past 18 years. Freshness Fine Foods came about when I was baking healthy low fat muffins and healthy breads for Healthlands Gym café. I then decided to branch out into the city market by first dropping off samples and voila, that’s how it all began.

Have you always worked in the health/food industry?Vanessa_Portrait

I first worked in the fashion industry when I arrived in Australia 21 years ago, then moved into the fitness industry where there was a huge demand for healthy food.

Tell us a bit about your ‘normal’ day at Freshness Fine Foods….

These days I don’t bake as much as I would like to especially now that I’m a mum. Right now we are going through an exciting time at Freshness so we are focusing on product development, marketing, and brand awareness.

What is your health motto, or advice, that you live by?

My health motto is make time for yourself, even if it’s just 20 minutes a day to focus on the things that make you happy.

Who is your role model? and why

My Nana who’s 94 years old. She’s an inspiration to me because she loves life and enjoys a laugh. She doesn’t take life too seriously, and her motto is “Don’t worry about it until it happens”, which really helps you live in the moment.

What’s next for Freshness Fine Foods?

Freshness is looking at entering into the export market, keeping up with health food trends, and developing exciting new products. We’re also working on a website update, so keep your eyes peeled for that! 🙂


You can find Freshness Fine Food products in most health food stores Australia wide, to find your nearest stockist (or to order online) head over to their website – http://freshness.com.au/

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